Waking up to the costs of green technology...
Author: Hanif Rizaldy, Massoud Moslehpour and more
This article aims to examine how individual attitudes, subjective norms, perceived behavioral control, and systemic factors influence Green Technological Innovation (GTI) adoption. The term GTI includes (1) technical, which focuses on the development of new green technologies to promote environmental sustainability (creation of innovations in renewable energy, waste management, and smart grid solutions aimed at reducing carbon emissions and improving resource conservation), and (2) behavioral, which examines the factors influencing the adoption and use of these technologies by individuals and organisations.
Publisher
Springer
May 2025